Pixar’s “Elio” Stumbles at the Box Office: Why Didn’t Audiences Show Up?

Pixar’s “Elio” Stumbles at the Box Office: Why Didn’t Audiences Show Up?

Pixar’s latest animated adventure, “Elio,” was supposed to be a summer highlight, but its opening weekend told a different story. The film brought in just $21 million in the U.S. and Canada, making it the weakest box office debut in Pixar’s history.

So, what went wrong for a studio known for hits like “Toy Story” and “Inside Out”?

“Elio” had a lot going for it: positive reviews, a heartwarming story about a boy who connects with aliens, and Pixar’s signature animation. But it faced tough competition, landing behind the new “How to Train Your Dragon” and the horror sequel “28 Years Later.” With so many big movies crowding theaters, families had to pick and choose, and “Elio” got lost in the shuffle.

Another challenge was familiarity. Unlike sequels or movies based on well-known characters, “Elio” was a brand-new story. With so many entertainment choices, it’s harder than ever for original films to grab attention—especially when parents and kids are already attached to familiar favorites.

Marketing may also have played a role. Some moviegoers said they hadn’t even heard of “Elio” before its release, a tough hurdle for any new film to overcome.

The pandemic changed how families watch movies, too. Pixar released several films straight to Disney+ during lockdowns, and many families got used to watching new releases at home. Now, even as theaters are open, some parents are still hesitant to return, especially for movies they know will be available to stream soon.

Despite its slow start, Disney remains optimistic. The company points to “Elemental,” which also had a disappointing opening but eventually found a big audience thanks to word-of-mouth and streaming. There’s hope that “Elio” will follow a similar path, especially once it lands on Disney+ and becomes part of the larger Disney universe.

Industry experts say that while sequels and familiar franchises are reliable box office draws, original stories are still important for keeping animation fresh and exciting. Pixar has more originals coming, along with the much-anticipated “Toy Story 5.”

For now, “Elio” serves as a reminder of how tough the movie business can be—even for animation giants. But with strong reviews and Disney’s support, this little alien’s journey might just be getting started.